CRM – personalized visitor engagement and tailored communication for museums and cultural institutions

expona-ti CRM module (Customer Relationship Management) provides museums and cultural institutions with a powerful platform to gain deeper insights into visitor behavior and develop personalized communication and marketing strategies. Our CRM system enables you to build long-term relationships with your visitors, identify repeat guests, and increase visitor retention through targeted campaigns. With our fully integrated solution, you have complete control over all interactions, from the first ticket purchase to long-term visitor engagement.

Key features of the expona-ti CRM module

Centralized visitor database

All visitor information is stored in a single, easily accessible database. This central database tracks all transactions, bookings, registrations, and interactions, allowing you to build a complete profile for each visitor.

Personalized Marketing campaigns

With the comprehensive data provided by the CRM module, museums can develop tailored marketing campaigns. You can segment audiences based on various criteria—such as purchasing behavior, interests, age groups, or exhibition preferences—and send personalised messages or offers to strengthen visitor loyalty and increase revenue.

Visitor segmentation and targeting

The CRM module enables detailed segmentation of your visitors by various parameters. This allows you to target specific audiences with tailored campaigns or special events, whether for exclusive exhibitions, special programs, or membership initiatives.

Automated communication

Use our CRM system to set up automated email campaigns and reminders. Whether for ticket purchase confirmations, reminders of upcoming events, or welcoming new visitors, the automation feature ensures that every interaction is timely and professional.

Integration with other modules

The CRM module seamlessly integrates with all other expona-ti modules, including Ticketing, Online Booking, WebShop, Event Management, and Gastronomy. This enables comprehensive tracking of all visitor interactions, whether they purchase a ticket, shop in the WebShop, or attend an event.

Membership and Loyalty Programs

Museums can set up and manage membership programs to reward loyal visitors. Our CRM module provides tools to manage member data, renewable subscriptions, and exclusive offers tailored to members or frequent visitors.

Detailed Reports and Analytics

Our CRM system delivers comprehensive reports and analytics on visitor behaviour and the effectiveness of your marketing efforts. You can track which campaigns were successful, which visitors return, and which exhibitions are most popular. These data-driven insights allow you to make informed decisions for future strategies.

Feedback and Survey functionality

The CRM module allows museums to create and send surveys and feedback forms to visitors. This provides valuable insights to help you continuously improve the visitor experience and address the needs of your guests.

Mobile accessibility

The CRM module is fully accessible on mobile devices, allowing your staff to access all data and functions while on the go. Whether working on-site at the museum or accessing event data externally, full CRM functionality is available anytime, anywhere.

Security and Data Privacy

We prioritise data privacy. All visitor data is processed and stored according to the latest security standards and GDPR (General Data Protection Regulation) requirements. You can rest assured that all data is managed securely and in compliance with legal regulations.

Benefits for museums and cultural institutions

Ticketing-Lösungen für Museen
1

Personalized visitor engagement

By leveraging targeted, personalised campaigns and automation, you can strengthen visitor loyalty and engagement.

2

Increased efficiency

With a centralised platform, you can manage all visitor data and interactions in one place, enhancing operational efficiency.

3

Data-driven decisions

The comprehensive analytics provided by the CRM module help you measure and optimise the effectiveness of your marketing strategies.

4

Enhanced Membership and Loyalty

Easily manage memberships and loyalty programs to reward your frequent visitors and build long-term relationships with your audience.
Integriertes CRM für Museen
Ticketing-Lösungen für Museen

With expona-ti CRM module, museums gain a powerful platform to better understand their visitors, implement targeted marketing strategies, and build long-lasting relationships with their guests.