Analytics & Reports – data-driven decision making for museums and cultural institution

expona-ti Analytics & Reports module provides museums and cultural institutions with a powerful solution to gain valuable insights into daily operations, visitor behaviour, and the success of their programs. With comprehensive real-time reports and detailed analytics, museums can make informed decisions, manage resources more efficiently, and better understand their visitors. This module is seamlessly integrated with all other expona-ti modules, allowing you to monitor and optimise the performance of your entire institution on a single platform.

Key features of the expona-ti Analytics & Reports module

Real-time operational reports

Our Analytics & Reports module provides real-time data on all critical operational aspects of your museum. From daily visitor numbers to sales figures for tickets, gastronomy, and shop items, you have a clear overview of your institution’s performance at all times.

Visitor behaviour analysis

Gain a deeper understanding of your visitors through detailed analyses of their behaviour. You can track which exhibitions and events are the most popular, identify repeat visitors, and understand the demographic characteristics most relevant to certain exhibitions. This data allows you to tailor your offerings and better meet the needs of your visitors.

Ticket and revenue analysis

Track ticket sales and analyse revenue trends in real time. Filter by ticket type, sales channel (online or on-site), and time periods to see which offers are the most successful. This feature helps you optimise pricing strategies and forecast sales.

Integration with CRM and Memberships

By integrating with the CRM module and Memberships module, the Analytics & Reports module offers comprehensive insights into customer retention and the purchasing behaviour of your members. You can analyse which members are the most active, which special offers are most utilised, and how to enhance interactions with your visitors.

Event and Tour reporting

The module provides detailed reports on the performance of your events and guided tours. You can evaluate attendance numbers, participant satisfaction, and revenue generated from each event. These insights help you plan future events more effectively and boost visitor engagement.

Shop inventory and sales reporting

Analyse the performance of your museum shop and monitor stock levels in real time. Our module provides detailed reports on best-selling items, stock quantities, and shop revenue, enabling you to manage inventory efficiently and optimise stock control.

Gastronomy and sales Analytics

For museums with catering services, the Analytics & Reports module offers detailed reports on sales figures and operations in this area. You can analyse the most popular food and beverages, monitor stock levels, and optimise the efficiency of your gastronomy services.

Customisable reporting

Create customised reports tailored to the specific needs of your institution. Whether you need specific data on visitor groups, sales figures, or event performance, our flexible reporting tool allows you to access the exact information needed for strategic decision-making.

Dashboard with visual representations

The module includes a user-friendly dashboard with visual representations of your key metrics. Charts, graphs, and interactive widgets enable you to understand your museum’s performance at a glance and make informed decisions.

Historical data and trends

Track the development of your institution over longer periods. With the ability to analyse historical data, museums can identify long-term trends and make forecasts for future growth, allowing for proactive strategy adjustments.

Benefits for museums and cultural institutions

Ticketing-Lösungen für Museen
1

Data-driven decision making

With detailed reports and real-time analytics, museums can make informed decisions based on clear data and facts.

2

Optimised visitor engagement

By analysing visitor behaviour and retention, museums can fine-tune their marketing strategies and better address the needs of their target audiences.

3

Efficient resource planning

Detailed reports on staff, resources, and inventory enable better planning and more efficient operations.

4

Increased revenue and visitor numbers

By analysing ticket sales, events, and catering offerings, museums can optimise revenue strategies and enhance visitor engagement.
Ticketing-Lösungen für Museen

With expona-ti Analytics & Reports module, museums gain a comprehensive solution to monitor performance, optimise operations, and strengthen visitor engagement.